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 Background:
Heather D. McCallum
President
WebWorksPro,
Inc. is owned by Heather McCallum, born and raised in
Jacksonville, Florida. She attended Flagler
College in St. Augustine, Florida and obtained a BA degree in
Communications with emphasis in Commercial Advertising.
Immediately following college she was hired on her first
interview by a local Design/Build General Contractor,
designing newsletters, proposals, slide presentations,
advertisements and writing press releases. To satisfy her desire
to be more flexible creatively, she freelanced as a graphic
designer and became heavily involved in the graphics
community. She was later offered the position of Creative
Coordinator for an in-house advertising department at Betz PaperChem, Pulp and Paper Division, a global chemical company
(currently Hercules, Inc.).
During this time, she gained
extensive computer graphic skills, illustrating thousands of
scientific and equipment drawings with bezier curves and a
mouse—a method not widely used at the time. She also
designed hundreds of high quality four-color process brochures
through the pre-press stage, saving the company large sums of
money normally budgeted to ad agencies. The small paper
division creative department soon began designing literature
in different languages, including educational material, direct
mail campaigns and trade show exhibits for the corporate
office and other divisions globally. Although her career at
the company was quite successful, Heather left the position to
start a web development company, which turned a profit the
first year in business. Today, satisfied clients of
WebWorksPro.Net, Inc. benefit greatly from her extensive
background in both modern and traditional commercial art.
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